5 Steps To Better Email Marketing For Nonprofits
This article reviews five steps a nonprofit can take to invigorate its email marketing activities. The strategies discussed are game-changers that can help the organization achieve a significantly higher ROI from an email campaign.
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7 Things Nonprofit Leaders Can Say To Funders To Effectively Manage Limited Resources
Many nonprofit executives have difficulty setting boundaries with funders, such as saying no to requests for activities that cannot be adequately supported by the amount of funding provided. Nonprofit leaders are encouraged in this article to assert their expertise and knowledge of their area of work, demanding what is now called “trust-based philanthropy” from funders. Seven specific statements nonprofit executives can make to funders are described, including “we’re allowed to say no” and “we are the experts, and you need to trust us.” By asserting themselves in these ways, nonprofit executives can shift power dynamics and reduce the burden of unrealistic expectations from funders.
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Giving USA Annual Report – Press Release
In the Giving USA annual report on philanthropic giving, it is reported that total US charitable giving declined in 2022 to $499.33 billion, following two years of record generosity – the first drop in four decades. Other main trends from the report are summarized in this press release by the Indiana University Lilly Family School of Philanthropy. A copy of the full report can be purchased from Giving USA.
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How to Craft a Data-driven Social Media Strategy for Your Nonprofit
Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much to post, what types of content are the best, and how to reach new audiences. This advice is often aimed at organizations with dedicated social media folks, or even teams of them. This article details different ways smaller nonprofits may craft a data-driven social media strategy.
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3 Steps to Create a Successful Monthly Giving Program
A nonprofit relies on donations to power its day-to-day operations, from providing essential services to the community to launching new programs and events. However, once these donations are received, is everything possible being done to retain donors for the long term? Many nonprofits struggle to engage existing donors and encourage those they acquire to continue to give year-round. One way to confront this issue is by setting up a monthly giving program. When donors sign up for monthly giving, they’ll automatically donate a certain amount to the nonprofit each month. A monthly giving program can help establish a reliable revenue stream for nonprofits.
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How to Use Email Drip Campaigns to Increase Donations
Donations from individual supporters are an extremely important part of a diversified fundraising strategy for many nonprofit organizations. Increasing donations is an important goal for most organizations. However, maintaining the right cadence of communication can be difficult. Drip campaigns are an effective tool to ensure that a nonprofit stays top-of-mind with potential donors and past donors throughout the year.
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Monthly Giving Can Help Nonprofits Weather Economic Uncertainty. Here’s How to Do It Well
In this article, author Rasheeda Childress highlights the multiple reasons nonprofits should begin and promote monthly giving programs. The benefits include reliable income, high retention rates, and the opportunity to encourage supporters to become major donors in the future.
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3 Steps to Create a Successful Monthly Giving Program
A nonprofit relies on donations to power its day-to-day operations, from providing essential services to the community to launching new programs and events. However, once these donations are received, is everything possible being done to retain donors for the long term? Many nonprofits struggle to engage existing donors and encourage those they acquire to continue to give year round. A great way to confront this issue is by setting up a monthly giving program. When donors sign up for monthly giving, they’ll automatically donate a certain amount to the nonprofit each month. A monthly giving program can help establish a reliable revenue stream for nonprofits.
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7 Tips for Fundraising on Social Media
In our increasingly interconnected world, about 82 percent Americans use some form of social network. Social media has become an important channel that nonprofits can use to boost their outreach and fundraising capabilities. Social media is a powerful tool to build relationships with supporters and influencers, relationships that will lead to successful nonprofit fundraising. This article contains a list of tips your organization can use to create and launch an effective fundraising campaign that includes social media.
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Ethical Fundraising
Transparency inspires confidence. Beyond what the law requires, nonprofits can demonstrate their commitment to ethical practices by being entirely transparent with financial information and fundraising practices.
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