3 Steps to Create a Successful Monthly Giving Program
A nonprofit relies on donations to power its day-to-day operations, from providing essential services to the community to launching new programs and events. However, once these donations are received, is everything possible being done to retain donors for the long term? Many nonprofits struggle to engage existing donors and encourage those they acquire to continue to give year round. A great way to confront this issue is by setting up a monthly giving program. When donors sign up for monthly giving, they’ll automatically donate a certain amount to the nonprofit each month. A monthly giving program can help establish a reliable revenue stream for nonprofits.
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7 Tips for Fundraising on Social Media
In our increasingly interconnected world, about 82 percent Americans use some form of social network. Social media has become an important channel that nonprofits can use to boost their outreach and fundraising capabilities. Social media is a powerful tool to build relationships with supporters and influencers, relationships that will lead to successful nonprofit fundraising. This article contains a list of tips your organization can use to create and launch an effective fundraising campaign that includes social media.
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Ethical Fundraising
Transparency inspires confidence. Beyond what the law requires, nonprofits can demonstrate their commitment to ethical practices by being entirely transparent with financial information and fundraising practices.
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How to Use Email Drip Campaigns to Increase Donations
Donations from individual supporters are an extremely important part of a diversified fundraising strategy for many nonprofit organizations. Increasing donations is an important goal for most organizations. However, maintaining the right cadence of communication can be difficult. Drip campaigns are an effective tool to ensure that a nonprofit stays top-of-mind with potential donors and past donors throughout the year.
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BNY Mellon Charitable Gift Report 2022
BNY Mellon Charitable Gift Report 2022 assesses the philanthropic landscape, levels of giving over the past five years and donor behavior to provide insights, context, and benchmarks. This report provides analytics and observations on the charitable gift annuity (CGA) and charitable remainder trust (CRT) activity during the calendar year 2021 for 101 nonprofit organizations and the BNY Mellon Charitable Gift Fund. It includes statistics related to life income or planned gifts. Organizations represented included education (56%); faith-based (20%); social services/other (14%); cultural (6%); and healthcare (4%). Data for the report is based on completed gift records in BNY Mellon’s database as of March 30, 2022.
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Four Essential Tips to Make Your Nonprofit Mobile Friendly
What does it mean to make a nonprofit organization mobile friendly? From the organization’s website and emails to landing and donation pages, turning a nonprofit into a mobile-friendly one requires focusing on all aspects of its work.
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How Nonprofits Can Unleash the Power of Data to Create a Better World for Women
For centuries, women have struggled to break free of oppression and second-class citizenship. While charitable giving to address this problem is on the rise, philanthropic support for women’s and girls’ organizations is still less than 2% of overall charitable giving, according to a report released by the Women’s Philanthropy Institute. So why has the concept of targeting philanthropy to elevate women been so slow to catch on? Lack of critical data—or in some cases, the failure to make use of critical data—that makes the strongest possible case for support.
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How to Create Customized Nonprofit Donor Experiences
Personalizing interactions with donors is one surefire way for a nonprofit organization to create lifelong supporters of their mission. Interactions that target a large audience do have their place, but tailoring them to appeal to individuals or groups of donors allows nonprofit leaders to build and maintain lasting donor relationships. This article discusses strategies for doing so.
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How to Run a Successful Nonprofit Without Grant Writing
Grant writing is a time and resource consuming activity that saps nonprofit productive capacity. Nonprofits rely on grants as the single revenue source to fully fund their operations. The solution is to build diverse funding streams by fully integrating all services offered into a closed loop nonprofit funding model, as described in this publication.
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10 Strategic Ways Nonprofits Can Influence Giving From Major Corporations
Aligning the social goals of a for-profit with a donation to a nonprofit helps further the social initiatives of both organizations. This article presents 10 ways nonprofits can facilitate this alignment process.
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