The 2024 National Study on Donor Advised Funds
The 2024 National Study on Donor Advised Funds includes information about Donor Advised Funds from 2014 to 2022, covering aspects such as account size, age, type, succession plan, donor demographics, contributions, grants, payout rates, and grantmaking speed. The report represents the most extensive independent study on DAFs to date. Thanks to the collective efforts of 111 DAF programs that voluntarily provided anonymized data to the research team, the dataset covers nine years of activity from more than 50,000 accounts, with over 600,000 inbound contributions to DAFS and more than 2.25 million outbound grants from Donor Advised Funds.
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Five Signs Your Nonprofit is Ready to Reach a Bigger Community
Five Signs Your Nonprofit is Ready to Reach a Bigger Community highlights the different ways nonprofit leaders can improve and expand their organization’s reach and impact through marketing activities. This article for Blue Avocado by Danny Burke and Lauren Kobylarz describes five signs that a nonprofit is ready for a more intensive marketing effort (and also ways to begin brainstorming about how to do so) – it has inspirational stories, it has already developed some initial capacity for marketing, the nonprofit is attracting attention, marketing appears in the organization’s strategic plan, and there is some awareness of how such an effort can benefit the community a nonprofit serves.
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Raise More Funds by Building Trust Online
Raise More Funds by Building Trust Online is an article for TechSoup by Amy Hooper, who argues that it is easy to underestimate the importance of trust in fundraising. Not only do a nonprofit’s donors trust that a nonprofit will put their money in the right places, but they also rely on the nonprofit to process their donation securely and protect them from cyberthreats. By making small changes to the nonprofit’s online website and brand, you can show prospective donors that you are taking care of their personal and financial details.
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The Art of Grant Budgeting: A Guide for Nonprofit CFOs
This article by Mary Diegert for Blue Avocado describes the process a nonprofit CFO goes through when putting together grant proposal budgets, and how good budgeting can have an impact on potential funders. It includes a number of suggestions for how to create a budget that responds to the interests and priorities of a funder, as well as suggestions about the more technical aspects of budgeting.
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5 Steps To Better Email Marketing For Nonprofits
This article reviews five steps a nonprofit can take to invigorate its email marketing activities. The strategies discussed are game-changers that can help the organization achieve a significantly higher ROI from an email campaign.
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7 Things Nonprofit Leaders Can Say To Funders To Effectively Manage Limited Resources
Many nonprofit executives have difficulty setting boundaries with funders, such as saying no to requests for activities that cannot be adequately supported by the amount of funding provided. Nonprofit leaders are encouraged in this article to assert their expertise and knowledge of their area of work, demanding what is now called “trust-based philanthropy” from funders. Seven specific statements nonprofit executives can make to funders are described, including “we’re allowed to say no” and “we are the experts, and you need to trust us.” By asserting themselves in these ways, nonprofit executives can shift power dynamics and reduce the burden of unrealistic expectations from funders.
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Giving USA Annual Report – Press Release
In the Giving USA annual report on philanthropic giving, it is reported that total US charitable giving declined in 2022 to $499.33 billion, following two years of record generosity – the first drop in four decades. Other main trends from the report are summarized in this press release by the Indiana University Lilly Family School of Philanthropy. A copy of the full report can be purchased from Giving USA.
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How to Craft a Data-driven Social Media Strategy for Your Nonprofit
Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much to post, what types of content are the best, and how to reach new audiences. This advice is often aimed at organizations with dedicated social media folks, or even teams of them. This article details different ways smaller nonprofits may craft a data-driven social media strategy.
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3 Steps to Create a Successful Monthly Giving Program
A nonprofit relies on donations to power its day-to-day operations, from providing essential services to the community to launching new programs and events. However, once these donations are received, is everything possible being done to retain donors for the long term? Many nonprofits struggle to engage existing donors and encourage those they acquire to continue to give year-round. One way to confront this issue is by setting up a monthly giving program. When donors sign up for monthly giving, they’ll automatically donate a certain amount to the nonprofit each month. A monthly giving program can help establish a reliable revenue stream for nonprofits.
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How to Use Email Drip Campaigns to Increase Donations
Donations from individual supporters are an extremely important part of a diversified fundraising strategy for many nonprofit organizations. Increasing donations is an important goal for most organizations. However, maintaining the right cadence of communication can be difficult. Drip campaigns are an effective tool to ensure that a nonprofit stays top-of-mind with potential donors and past donors throughout the year.
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