5 Tips for Creating Effective Online Fundraisers
In general, the most successful online fundraisers prioritize the donor experience from start to finish. Seasoned nonprofit professionals are used to managing donor experience during in-person fundraisers, but doing so in a digital space takes some special considerations. This article shares five tips to prioritize donor experience and make online fundraisers as effective as possible!
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A Nonprofit's Guide to Getting Your First Government Grant
In total, government provides more than ten times the funding to nonprofits as foundations, especially in human services, health and education, but also in the arts, environment, animal welfare, consumer protection, and elsewhere. But there are lots of workshops and resources on getting foundation grants compared to very few on getting government grants. This guide helps community nonprofits access government funding.
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Best Practices in Sending Year-end Statements to Donors
Best Practices in Sending Year-end Statements to Donors Year-end tax statements provide donors with a convenient summary of their charitable contributions. They also offer an additional opportunity for the nonprofit to express its appreciation. These simple guidelines will help guide such expression, and an example is given.
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Donor Trust Report 2021: Profiles in Charity Trust and GivingCover Image for 2021 Special Report on Charity Impact
The Give.org Donor Trust Report 2021: Profiles in Charity Trust and Giving offers (1) indicators for public trust in the charitable sector, highlighting charity types that experienced noteworthy shifts during 2020; (2) donor profiles for different charity types based on self-reported contribution behavior, including comparisons to the overall donor sample; and (3) information about the public’s openness to solicitation and giving preferences by different generation, racial, and giving-level categories. To access:
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Emerge Ready: Fundraising During & After COVID-19
As nonprofits begin to emerge from the COVID-19 crisis, many priorities and concerns have shifted. In May, PND sent a brief questionnaire to our database of thousands of nonprofits. The response was telling, and a clear picture of the challenges ahead surfaced from the organizations surveyed. This white paper details the survey results and what they mean for the future of nonprofits nationwide.
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How to Launch a Campaign When Everyone’s Launching a Campaign
This article offers advice for timing of a fundraising campaign launch, as well as new approaches to volunteer leadership, and more. \
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Strengthening the Philanthropic Supply Chain
Optimizing the path from funder to fundee isn’t something philanthropy has thought about systematically, but the sector should take this moment to build some muscle into it, with an eye toward racial and economic justice.
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Talking About Outcomes, Not Outputs: How Nonprofits Can Shift Donors’ Mindsets on Funding
Sometimes nonprofits confuse and conflate outcomes and outputs in their marketing and fundraising campaigns. Outputs are the different things a nonprofit makes and provides, while outcomes are the differences made by those things. In fundraising, outcomes are king, because, as the strategist Deb Mills-Scofield notes, “Outcomes are the difference made by the outputs.”
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’Tis the Season for Nonprofits to Maximize Online Donations
Behavioral economics research shows how small nudges can make a big difference to end-of-year fundraising results.
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Trust in Civil Society: Understanding the factors driving trust in nonprofits and philanthropy
Public trust is the currency of the nonprofit sector. The public’s belief that nonprofits will “do the right thing” is one of the central reasons the sector exists. Communities have relied upon nonprofits to provide trusted sources of information, life-sustaining services, environmental stewardship, and places of refuge for centuries. In today’s highly polarized environment, understanding and managing trust has never been more important for organizations to own their license to operate, lead, and succeed. Given the outsized importance of trust, it is imperative to assess the status of that trust and how the sector can strengthen its most valuable asset. Independent Sector, in partnership with Edelman Data & Intelligence, is releasing this second annual report of survey findings that explore the nuances of trust in American nonprofit and philanthropic organizations.
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